Life Sciences
A leader in pharma, healthcare, med devices and wellness.
As a leader in the pharmaceutical and healthcare industry, our expertise spans the entire spectrum of pharmaceutical and healthcare development, from early-stage research and development to post-marketing activities. We understand the complexities and challenges of navigating the evolving landscape of healthcare and regulatory requirements. With our in-depth knowledge and experience, we assist our clients in making informed decisions and achieving their goals.
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Here are a few case studies that exemplify our significant impact in the Life Sciences industry.
Uncovering a Differentiated Brand Positioning to Set the Stage for a Successful Product Launch
By leveraging AI avatars to bring consumer segments to life, we provided enhanced clarity on which target segments prefer which creative approach along with guidance on brand messaging opportunities.
Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema
Disrupting Entrenched Prescribing Behaviors Via Addressing Unconscious Biases and Barriers at Play
The Challenge Chronic lymphocytic leukemia (CLL) is a competitive market, with well-established and effective players. Our client sought to dig into unconscious barriers and biases at play for prescribing their product, to develop a more compelling strategy in the...
Shaping Digital Innovation with Rigorous Jobs-To-Be-Done Inspired Segmentation
The Challenge The Diabetes market is hyper-competitive, with minimal clinical differentiation. Physicians choose based on access and ingrained heuristics, with very little genuine loyalty towards brands. our client sought to create value beyond the clinical and be the...
Identifying and Motivating the Patients Most Likely to be Proactive about Their Disease
The Challenge Launching a first-in-class treatment in an area of health that is widespread and largely uncomfortable to discuss among patients and doctors can be daunting. In addition to being an area of health that is largely uncomfortable to discuss among patients...